William Grant & Sons is expanding its portfolio with the introduction of a new ready-to-drink cocktail range, Batch & Bottle. The range is being released in the UK initially, with a launch in Australia in September and other international markets to follow next year, Drinks Retailing News reports.
Batch & Bottle comprises:
- Glenfiddich Scotch Manhattan, 30% abv
- Hendrick’s Gin Martini, 35% abv
- Monkey Shoulder Lazy Old Fashioned, 35% abv
- Reyka Vodka Rhubarb Cosmopolitan, 25% abv
Each bottle, containing six serves – 50cl, will cost around GBP25 (US$35).
“Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise,” global innovation marketing manager Karen Murphy said.
Photo credits: Tundrumwhisky
WG&S will donate £1 from every bottle sold in the UK until May 2022, to hospitality charities The Drinks Trust and The Ben.