Through the partnership, Martini and Williams are asking friends to submit images from their real in-life meetups as pandemic restrictions ease and people come back together.
Victoria Morris, vice-president of Martini, said: “At Martini, we understand the importance of time spent with friends, it’s been at the very heart of our brand since it was founded by three friends over 150 years ago.
“We’ve all missed meeting with friends over the past year, but finally, as restrictions ease, we can now enjoy those incomparable face-to-face moments with the ones we love.
“Through our partnership with Greg Williams, we want people to celebrate reconnecting and help us capture this extraordinary moment in time.”
For the chance to be photographed by Williams and featured in the gallery, friends can submit their photos on Instagram using the hashtag #MARTINIMoments.