Keeping Up with the Kardashians star Kendall Jenner became the latest in a raft of celebrities to launch their own agave spirits brand, joining the likes of George Clooney, Rita Ora and Dwayne ‘The Rock’ Johnson. In February Jenner first unveiled her new project – “818 Tequila” with three expressions: 818 Tequila Blanco, 818 Tequila Reposado and 818 Tequila Añejo.
Recently model has signed a US distribution deal with Southern Glazer’s Wine and Spirits, The Spirit Business reported.
“I’m incredibly proud of the product we have created with our team in Mexico and am honoured that they have joined us on this journey. Their mentorship and support are important as we build 818 into one of the world’s leading Tequila brands”, Jenner said.
It is worth mentioning that 25-year-old model's latest business venture was met with backlash and criticism from the Latino and Mexican-American communities on social media platforms.