The time for waiting and reflection is over, the time for action has come: this is the concept behind Lavazza "I CAN CHANGE THE WORLD" new Calendar.
Lavazza has been presenting a video and photo project each year since 1993 with photographers such as Helmut Newton, Annie Leibovitz and David LaChappelle tasked to shoot the calendar. This time Oscar-winning cinematographer Emmanuel Lubezki has partnered with Lavazza to shoot their 2022 Calendar.
"Gravity", "Birdman" and "The Revenant" legendary DP was chosen not only for his acknowledged talent, but also for his ability to offer a different, more cinematographic view when it comes to the images that evoke the social and environmental commitment of the protagonists.
The main characters of this calendar are the stories of six artists who fight every day to improve the world through their work. Californian Ben Harper, one of the most versatile performers of blues and rock music, who has always been committed to fight social inequality and raise awareness of the effects of the climate crisis; Franco-Swiss artist Saype, a pioneer of sustainable land art and author of monumental works in favour of social cohesion; Afghan rapper Sonita Alizada, active in taking action against premature marriages and child brides; American entrepreneur and designer Shilpa Yarlagadda, who promotes female empowerment; Mexican marine biologist Cristina Mittermeier, who has become a champion of the defense of the Oceans thanks to her wonderful underwater photographs; street dancer and choreographer Shamell Bell, who fights against racism, sexism and homophobia in the streets of her native Los Angeles.