Last year the brand released the 30% ABV Essences line, infused with fruit and botanicals from across the world. The range comprises three expressions: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil.
The line is made with Grey Goose vodka and infused with ‘real’ fruit and cold-distilled botanicals. The ingredients in each expression come from countries such as France, Spain, Thailand and Sri Lanka.
Now the brand will unveil ready-to-drink (RTD) variants of the range mixed with soda water, called Grey Goose Essences Vodka Spritz. The collection marks the first RTD line for the brand.
Martin de Dreuille, Grey Goose vice-president of global marketing, said: “Spritzes and drinks featuring botanicals have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive drink using real fruit essences that would take the guesswork out of mixing light tasting and delicious cocktails at home.”
The RTDs will be available with an ABV of 4.5% and 79 calories per 250ml can.
Earlier this year, Bacardi unveiled its first non-alcoholic ‘spirit’ brand, Palette.