Bacardi-owned Grey Goose vodka has released a pre-mixed Vodka Martini to address the challenge of making the serve at home.
The brand describes the pre-mixed drink as the first of its kind from a major vodka brand.
Bottled at 35% ABV, the new Grey Goose Classic Martini Cocktail can make between eight to 10 Martinis from a 750ml bottle. It combines Grey Goose vodka, dry French vermouth, and orange bitters. Drinkers can simply shake or stir a 75ml measure from the bottle for 30 seconds over ice, pour into a glass and garnish with an olive or lemon twist.
The new pre-mixed serve aims to ‘transform the way people drink Martini cocktails at home’.
“There is a strong demand to enjoy Martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to ‘perfect’ themselves,” said Grey Goose vice-president of marketing Aleco Azqueta. “Similarly, we know home entertainers are often looking to serve Martinis at their gatherings but find the batching process too fussy. This insight presented an exciting opportunity for Grey Goose to fill this desire while reinforcing the intrinsic synergy between the cocktail and brand’s exceptional quality.”