Jack Daniel’s owner Brown-Forman has unveiled Up or Over, a new range of ready-to-pour cocktails made with the firm’s most popular spirits, The Spirits Business reports.
The line includes a Dry Martini with Fords Gin, Whiskey Sour with Gentleman Jack Tennessee Whiskey, Premium Margarita with Herradura Tequila, and Ginger Citrus Old Fashioned with Old Forester Straight Bourbon Whiskey. Made with all-natural ingredients and spirits from the Brown-Forman range, each cocktail comes in a 375ml glass bottle.
At 28% ABV, the Classic Dry Martini is made with Ford’s Gin, and was created with the gin brand’s founder, Simon Ford.
The Whisky Sour comes in at 15% ABV, and was developed with Eric ‘ET’ Tecosky, US brand ambassador for Jack Daniel’s. The drink uses Gentleman Jack Tennessee Whiskey as its base.
Meanwhile, the Premium Margarita sits at 15% ABV and is made with Herradura Tequila. Ruben Aceves Vidrio, global brand ambassador for the Tequila brand, helped in its creation.
Rounding out the range, the 28.5% ABV Ginger Citrus Old Fashioned contains Old Forester Straight Bourbon Whiskey, and was developed with Jackie Zykan, Old Forester master taster.
"Up or Over products provide the perfect way to enjoy iconic cocktails in the comfort of your own home. Made and designed with brands you know and trust, we are excited to elevate your everyday occasion with these four premium cocktails," says Kelly Kerger, Up or Over brand leader.