Bacardi has unveiled its first non-alcoholic ‘spirit’ brand - Palette. Palette is the result of a collaboration between Bacardi and bartenders in Amsterdam, with the aim of creating a non-alcoholic ‘spirit’ that would ‘inspire creativity among bartenders’ and elevate alcohol-free cocktails.
“Palette is the perfect choice for creative bartenders looking to mix things up behind the bar. I can’t wait to see how they use Palette to flex their creative muscles with non-alcoholic cocktails in a way that’s never been possible before,” said Marine Rozenfeld, innovation development lead for Bacardi Europe, Australia and New Zealand.
Accoring to The Spirit Business, brand debuts with two 500ml expressions: Palette Roots and Palette Bold.
Palette Roots offers a ‘deep, complex and fragrant flavour’, and is made using juniper berries, ginger and the oils of nutmeg, cloves and cinnamon.
Meanwhile, Palette Bold is said to taste like an aged spirit, with an ‘upfront and punchy experience’, followed by ‘woody, oak and smoky’ notes.
Palette joins Bacardi’s low- and no-alcohol portfolio, which includes Martini Non-Alcoholic Aperitivo Vibrante and Floreale, Martini Fiero vermouth and St-Germain elderflower liqueur.
