American model Kendall Jenner is being slammed for promoting 'dangerous drinking' to her fans, after she posted a photo of herself sipping tequila straight from 750ml bottle through a straw in a new ad for her alcohol brand 818 Tequila.
The model-turned-drinks-entrepreneur sparked outrage after she uploaded the 'irresponsible' picture to Instagram, while sharing a bunch of photos of the 'things she loves,' Daily Mail reports.
Many who saw the post voiced their dismay and mocked the TV star, expressing outrage at encouraging her followers to drink ‘Irresponsibly’ and promoting ‘overdrinking’.
'This is a really dangerous pictured honestly,' someone else agreed. 'There is a reason "Drink responsibly" exists.'
Another added: 'I think this type of promo is actually quite irresponsible.'
'It's rather irresponsible advertising to encourage people to consume alcohol like that,' read another message.
Others claimed they would 'gag' if they tried to drink tequila like that.
'The thought of drinking tequila from a bottle with a straw makes me want to vomit,' added another.
A different Reddit user asked: 'Who drinks tequila like that as if it's water?'
It’s far from the first time that Jenner has attracted controversy for the way she chooses to market her product. In February 2021 she received a barrage of criticism for an 818 Tequila advertising campaign, which showed Jenner leading a horse through an agave field while wearing traditional Mexican dress and with her hair braided.
However, despite the various media storms, Jenner’s 818 Tequila continues to be enormously successful. It launched in the UK market in November 2021, hitting sales of 136,000 cases in the US during its first seven months of business.